Iterations: The Unbundling Power Of Mobile

The act of ?bundling? and the unleashed energy created by ?unbundling? are both powerful forces. As consumers, we?ve all been subject to the bundling powers held by companies with unfair regulatory advantages, price collusion, and less competition every time we look over our monthly cell phone bills or cable bills. Years ago, the first software product I worked on was mildly successful, but didn?t have any real competition, so over time, our incentives were to add features and services that fit into pricing tiers to hopefully maximize our rent. Here, the bundling entity accrues power, but only until external forces and competition create enough pressure to trigger some form of unbundling.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/CHi08SvfkbA/

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