ABC?s Handling Of Oscars? Online & Mobile Streaming May Set Precedent For Future ?Event TV? Airings

If you listened to the online chatter about last night's Oscars telecast, you might come away with the impression that the show tanked. Well, maybe it hit a lot of sour notes in terms of its questionably comedic, and in some cases downright offensive, bits, but in terms of advertising, it has nothing to be ashamed of. ABC sold out its ad inventory at $1.7 million-$1.8 million for a 30-second spot - the highest prices in the last five years. The network is also maximizing the ad spend associated with the Oscars, too, by putting the show online immediately after it aired.

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